Hello, wondering what this case study is about? This is a documentation my first product design case study In this case study, I'll walk you through how I spotted a problem and used a dynamic approach to solve it. So, hold on tight, and let's dive into this journey together
(Click on any title to directly jump to that section & read)
Understanding the Problem at a Deeper Level: The Power of User Research *User Research Deliverables k**ey questions which I curated to ask during user Interviews***
*Analyzing User Research Findings: Unveiling Connections and Pain Points through Affinity Mapping*
Cracking the Case: Unveiling the Problem-Solution *Identified Target Audience Framing the solution Key Areas of Focus*
Designing the Solution: A Purposeful Approach *Mapping out the Flow Ideation and wireframing UI Design: Bringing Ideas to Life* Checking if the design works for users: User testing UI Enhancements After Iteration I lost my old design file
<aside> 🔴 The increasing number of cinema halls has provided people with a greater number of choices. However, this has also made it difficult for users to navigate multiple cinema hall websites and apps. As a result, it has become time-consuming and challenging to find the best movie deals and book tickets from the best available option.
</aside>
Solving a problem is like exploring a mystery. It's not enough to just know the surface – you have to dig deep into its core. After defining the problem statement, I wanted to understand the heart of the problem. And how did I do that? By talking to the people who mattered the most – our users.